Is Acura a Luxury Car?

Published: 04/27/23 •  10 min read

Car enthusiasts and luxury car buyers have long wondered whether Acura is a true luxury car or just a premium brand. In this article, we will explore the Acura brand, discuss the definition of luxury cars, and assess how Acura measures up as a luxury car brand. We will also take a closer look at Acura’s vehicle lineup and luxury features to gain a better understanding of what makes Acura stand out.

Understanding the Acura Brand

If you’re familiar with the automotive world, you’re probably aware that Acura is the luxury division of Honda, the Japanese automaker. The first Acura vehicle, the Acura Legend, was introduced in 1986. Since then, Acura has expanded its vehicle lineup to include sedans, SUVs, sports cars, and hybrids. Acura emphasizes technology, performance, and safety as key elements of its brand identity.

A Brief History of Acura

Acura was created in response to the growing demand for luxury vehicles in North America. At the time, Japanese automakers were largely known for their reliable, affordable cars. Honda saw an opportunity to create a new brand that would compete with established luxury car manufacturers like BMW, Mercedes-Benz, and Lexus. The Acura Legend helped establish Acura as a luxury car brand, paving the way for the introduction of additional models like the Acura Integra and Acura NSX.

The Acura Legend was a game changer for the brand. It was the first Japanese luxury car to be sold in North America and it quickly gained a reputation for being reliable, stylish, and luxurious. The Legend was also the first car to feature Acura’s innovative VTEC engine, which was designed to deliver high performance and fuel efficiency.

Following the success of the Legend, Acura introduced the Integra in 1986. The Integra was a sporty compact car that was designed to appeal to younger buyers. It was available as a coupe or a sedan and quickly became a popular choice among car enthusiasts. Acura continued to expand its lineup throughout the 1990s, introducing models like the NSX sports car, the SLX SUV, and the RL luxury sedan.

Acura’s Parent Company: Honda

Acura’s association with Honda is both a blessing and a curse. On the one hand, Honda is known for its high-quality vehicles, and that reputation has helped Acura establish itself as a reliable luxury car brand. On the other hand, some critics have argued that Acura lacks the exclusivity and prestige of other luxury car brands because it’s associated with a mass-market automaker.

Despite this criticism, Acura has continued to innovate and push the boundaries of what’s possible in the luxury car market. Acura was the first automaker to introduce a hybrid SUV, the MDX, and has continued to invest in hybrid and electric vehicle technology. Acura has also been at the forefront of developing advanced safety features, like its AcuraWatch system, which uses cameras and sensors to help prevent accidents.

Acura’s Market Positioning

Acura has often been positioned as a luxury brand for a younger demographic. Acura has sought to differentiate itself from other luxury car brands by emphasizing performance, technology, and driving enjoyment. Some critics have argued that Acura’s marketing approach has sometimes come at the expense of delivering a truly luxurious driving experience.

However, Acura has made significant strides in recent years to improve the luxury experience for its customers. The brand has redesigned its lineup with a focus on premium materials, advanced technology, and refined styling. Acura’s latest models, like the TLX sedan and the RDX SUV, have received critical acclaim for their luxurious interiors and engaging driving dynamics.

Overall, Acura has established itself as a respected player in the luxury car market. With its focus on technology, performance, and safety, Acura is well positioned to continue to innovate and push the boundaries of what’s possible in the luxury car market.

Defining Luxury Cars

What makes a car a luxury car? Is it the price, the design, the features, or some combination of these factors? Luxury car manufacturers often emphasize exclusive materials, advanced technology, and superior performance as distinguishing features of their vehicles. Luxury cars are often associated with high prices, and they’re usually marketed to buyers who place a premium on status and prestige.

However, luxury cars are not just about the price tag. They are about the experience of driving a vehicle that is meticulously crafted and designed to provide the utmost comfort and convenience to the driver and passengers. Luxury cars are not just a mode of transportation, they are a lifestyle choice.

When you sit in a luxury car, you are surrounded by premium materials that are carefully selected to create a sense of luxury and exclusivity. The leather seats are soft and supple, the wood or metal trims are polished to a high shine, and the dashboard is adorned with state-of-the-art infotainment and navigation systems.

What Makes a Car Luxury?

There are several factors that can make a car a luxury car:

These factors work together to create a driving experience that is unparalleled in the automotive industry. Luxury cars are not just about getting from point A to point B, th

ey are about enjoying the journey along the way.

Comparing Luxury Car Brands

When it comes to luxury car brands, there are many options to choose from. Acura competes in a crowded field of luxury car brands that includes BMW, Mercedes-Benz, Audi, Lexus, and others. Each of these brands has its own strengths and weaknesses, and each has a unique brand identity that sets it apart from the others.

For example, BMW is known for its sporty and dynamic driving experience, while Mercedes-Benz is known for its luxurious and refined interiors. Audi is known for its cutting-edge technology, and Lexus is known for its reliability and attention to detail.

Some of the factors that buyers might consider when comparing luxury car brands include price, design, features, performance, and brand reputation. Ultimately, the decision will come down to personal preference and what factors are most important to the buyer.

The Importance of Brand Perception

One of the key factors that sets luxury car brands apart from non-luxury car brands is brand perception. Luxury car buyers often place a premium on the intangible factors that create a sense of exclusivity, prestige, and status. Brand image and reputation can play a significant role in a luxury car buyer’s decision-making process, which is why luxury car brands invest heavily in marketing and advertising.

However, brand perception is not just about marketing and advertising. It is also about the overall experience of owning and driving a luxury car. Luxury car brands strive to create a sense of exclusivity and prestige through their products and services, from the design and materials of the cars themselves to the quality of the customer service provided by dealerships.

Ultimately, luxury cars are about more than just transportation. They are about the experience of driving a vehicle that is crafted to provide the utmost comfort, convenience, and luxury to the driver and passengers. Whether you choose Acura, BMW, Mercedes-Benz, Audi, Lexus, or another luxury car brand, you can be sure that you are making a choice that reflects your personal style and taste.

Acura’s Vehicle Lineup

Acura Sedans

Acura currently offers two sedan models: the Acura ILX and the Acura TLX. The ILX is a compact sedan that emphasizes style, technology, and driving enjoyment. The TLX is a midsize sedan that offers a balance of performance, luxury, and practicality.

Acura SUVs

Acura’s SUV lineup consists of three models: the Acura RDX, the Acura MDX, and the Acura RDX PMC Edition. The RDX is a compact SUV that offers impressive performance and handling. The MDX is a midsize SUV that emphasizes luxury, comfort, and spaciousness. The RDX PMC Edition is a limited-edition model that features unique exterior styling and exclusive features.

Acura Sports Cars

Acura’s sports car lineup consists of one model: the NSX. The NSX is a hybrid supercar that emphasizes performance, technology, and exclusivity. The NSX is designed to compete with other high-performance sports cars like the Porsche 911 and the Audi R8.

Acura Hybrids

Acura offers two hybrid models: the Acura RLX Sport Hybrid and the Acura NSX. The RLX Sport Hybrid is a midsize luxury sedan that offers a combination of performance and fuel efficiency. The NSX is a high-performance hybrid sports car that delivers blistering acceleration and outstanding handling.

Acura’s Luxury Features

Interior Comfort and Design

Acura emphasizes interior comfort and design as a key element of its luxury brand identity. Acura interiors often feature high-quality materials and advanced technology, such as premium leather seats, wood or metal trims, and state-of-the-art infotainment systems. Acura also offers a range of comfort and convenience features, such as heated and ventilated seats, automatic climate control, and advanced sound systems.

Advanced Technology and Infotainment

Advanced technology and infotainment features are an important selling point for luxury cars, and Acura delivers in this area. Acura vehicles often feature cutting-edge infotainment systems, such as the AcuraLink system, which allows drivers to control their vehicles using their smartphones. Acura also offers advanced driver-assistance features, such as adaptive cruise control and lane-departure warning systems.

Performance and Handling

Performance and handling are other key elements of Acura’s luxury brand identity. Acura vehicles are often designed to deliver a balance of power and agility, with features such as VTEC engines, Super Handling All-Wheel Drive, and advanced suspension systems. Acura sports cars, such as the NSX, take performance to the next level with hybrid powertrains, carbon-fiber construction, and other high-performance features.

Safety Features and Driver Assistance

Acura puts a premium on safety and offers a range of advanced safety features, such as collision-mitigation braking, road-departure mitigation, and blind-spot information systems. Acura vehicles are also designed to protect occupants in the event of a crash, with advanced airbag systems, reinforced body structures, and other safety features.


So, is Acura a luxury car? The answer is yes – with some caveats. Acura offers a range of vehicles that are designed to offer a balance of performance, luxury, and practicality. Acura is not as exclusive or prestigious as some of the other luxury car brands, but it offers a compelling value proposition for buyers who value technology, performance, and style. Acura’s vehicle lineup and luxury features demonstrate that this Japanese automaker is committed to the luxury car market and will continue to compete with the leading luxury car brands for years to come.